The Problem: Marketing Solutions for a Key Co-op Program

Intuit had launched QuickBooks Solutions Marketplace, an online site designed to promote add-on software products created by its QuickBooks developer partners – a key part of their overall end-user loyalty strategy. However, to attain more universal developer support, Intuit needed to quickly raise awareness and use of Solutions Marketplace among its small-to-medium business clients, while also improving developer understanding of the Solutions Marketplace program.

The Solution: Multi-part Marketing and Testing Strategy

Strand & Associates implemented a multi-part, nine-month campaign targeting developers and end-users. This comprehensive approach to reaching users included a four-part email campaign for end-users, a strategic direct mail program to expand the prospect base, and targeted testing to inform the roll-out of the program to new vertical markets. As part of the program, top-tier developer partners were also recruited to test co-marketing efforts.

The Result: Significant Increases in Awareness and Site Traffic

By the end of the campaign, Intuit reported traffic to the Solutions Marketplace site was up over 33%.