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February 21, 2008 - Micro-business executives spend a median of 17
hours a week online, according to JupiterResearch.
The same executives watched television a median of 14 hours a
week.
Jupiter defined micro-businesses as companies with less than five
employees, including sole proprietorships. Such firms comprise the
majority of small businesses.
Micro-business executives display unique online behavior compared to
other online users and small-business executives, according to Sonal
Gandhi of Jupiter.
"Micro-business executives are highly engaged online users and great candidates for behavioral and contextual targeting. They are more likely to respond to this type of targeting than the average online user and are otherwise hard to target online."
The eMarketer Daily
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